{"id":898,"date":"2018-03-04T16:31:58","date_gmt":"2018-03-04T16:31:58","guid":{"rendered":"http:\/\/orrijaffa.com\/?p=898\/"},"modified":"2018-03-04T16:48:52","modified_gmt":"2018-03-04T16:48:52","slug":"jaffa-orri-campaign-to-focus-on-consumers-this-year","status":"publish","type":"post","link":"https:\/\/orrijaffa.com\/he\/jaffa-orri-campaign-to-focus-on-consumers-this-year\/","title":{"rendered":"\u05e8\u05d0\u05e9 \u05e2\u05e0\u05e3 \u05d4\u05d4\u05d3\u05e8\u05d9\u05dd \u05de\u05ea\u05e8\u05d0\u05d9\u05d9\u05df \u05d1\u05e2\u05d5\u05dc\u05dd \u05dc\u05e7\u05e8\u05d0\u05ea \u05e7\u05de\u05e4\u05d9\u05d9\u05df &quot;\u05d0\u05d5\u05e8\u05d9&quot; \u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05db\u05de\u05d4 \u05de\u05d5\u05e7\u05d3\u05d9\u05dd \u05d1\u05e2\u05d5\u05dc\u05dd"},"content":{"rendered":"<p>&nbsp;<\/p>\n<figure id=\"attachment_889\" aria-describedby=\"caption-attachment-889\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-889 size-medium\" src=\"http:\/\/orrijaffa.com\/wp-content\/uploads\/2018\/03\/IMG_5166-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/orrijaffa.com\/wp-content\/uploads\/2018\/03\/IMG_5166-300x200.jpg 300w, https:\/\/orrijaffa.com\/wp-content\/uploads\/2018\/03\/IMG_5166-768x512.jpg 768w, https:\/\/orrijaffa.com\/wp-content\/uploads\/2018\/03\/IMG_5166-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-889\" class=\"wp-caption-text\"><span style=\"color: #008000;\"><em>\u05de\u05e8\u05d4\u05d9\u05d1, \u05d8\u05e2\u05d9\u05dd \u05d5\u05de\u05e8\u05d2\u05e9<\/em><\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The Jaffa Orri mandarin campaign has begun. \u201cThis year the campaign will be more targeted in three big markets, China, France, and Japan\u201d, says Tal Amit,\u00a0head of the citrus sector at Israel's Plant Production and Marketing Board.\u00a0\u201cWe have doubled the budget, most of which is going to the Chinese market.\u201d<\/p>\n<p>\u201cThe growth potential in China is huge\u201d, says Tal. \u201cAlthough China is the largest citrus producer in the world and have local production, they don\u2019t have this product. People are also prepared to pay good money for this product. Orri is a premium product with a premium price. Local mandarins sell for 5 Yuan per 500g, we sell Orri for 35 Yuan per 500g.\u201d<\/p>\n<p>Tal says the Japanese market is reasonably steady. He does not expect this market to grow like the French market. He says, \u201cFrench people like to buy premium products. The other European markets aren\u2019t as good as the French market.\u201d<\/p>\n<p>This year\u2019s campaign is more focused on the end-consumers. \u201cLast year it was targeted at B2B, this year we will use mainly the social media and e-market, to focus in the B2C sector. We have to expose end-consumers to the product.\u00a0 We might also have a limited number of in-store promotions.\u201d<\/p>\n<p>Tal says local consumers in Israel have not been exposed to this variety of mandarin. \u201cLast year, 95% of the volume was exported. This year we started marketing them in the local market too\u201d, he says. \u201cThe slogan is \u2018Be Happy. Take Orri.\u2019&quot;<\/p>\n<figure id=\"attachment_856\" aria-describedby=\"caption-attachment-856\" style=\"width: 255px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-856 size-medium\" src=\"http:\/\/orrijaffa.com\/wp-content\/uploads\/2017\/03\/Sander-and-Amit-2018-255x300.jpg\" alt=\"\u05e7\u05dc\u05de\u05e0\u05d8\u05d9\u05e0\u05d4 \u05d0\u05d5\u05e8\u05d9 \u05d1\u05e8\u05d7\u05d1\u05d9 \u05d4\u05e2\u05d5\u05dc\u05dd\" width=\"255\" height=\"300\" srcset=\"https:\/\/orrijaffa.com\/wp-content\/uploads\/2017\/03\/Sander-and-Amit-2018-255x300.jpg 255w, https:\/\/orrijaffa.com\/wp-content\/uploads\/2017\/03\/Sander-and-Amit-2018.jpg 600w\" sizes=\"auto, (max-width: 255px) 100vw, 255px\" \/><figcaption id=\"caption-attachment-856\" class=\"wp-caption-text\">Tal Amit, Head Citrus Dept of PPMB with Sander Bruins Slot of Fresh Plaza<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; &nbsp; The Jaffa Orri mandarin campaign has begun. \u201cThis year the campaign will be more targeted in three big markets, China, France, and Japan\u201d, says Tal Amit,\u00a0head of the citrus sector at Israel's Plant Production and Marketing Board.\u00a0\u201cWe have doubled the budget, most of which is going to the Chinese market.\u201d \u201cThe growth [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sharing_disabled":false,"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[14],"tags":[],"class_list":["post-898","post","type-post","status-publish","format-standard","hentry","category-14"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/phgUmQ-eu","_links":{"self":[{"href":"https:\/\/orrijaffa.com\/he\/wp-json\/wp\/v2\/posts\/898\/"}],"collection":[{"href":"https:\/\/orrijaffa.com\/he\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/orrijaffa.com\/he\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/orrijaffa.com\/he\/wp-json\/wp\/v2\/users\/2\/"}],"replies":[{"embeddable":true,"href":"https:\/\/orrijaffa.com\/he\/wp-json\/wp\/v2\/comments\/?post=898"}],"version-history":[{"count":3,"href":"https:\/\/orrijaffa.com\/he\/wp-json\/wp\/v2\/posts\/898\/revisions\/"}],"predecessor-version":[{"id":904,"href":"https:\/\/orrijaffa.com\/he\/wp-json\/wp\/v2\/posts\/898\/revisions\/904\/"}],"wp:attachment":[{"href":"https:\/\/orrijaffa.com\/he\/wp-json\/wp\/v2\/media\/?parent=898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orrijaffa.com\/he\/wp-json\/wp\/v2\/categories\/?post=898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orrijaffa.com\/he\/wp-json\/wp\/v2\/tags\/?post=898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}